The event will take place from 10-12 May 2013 in Hall 14.1 at Feria de Madrid.
This new event, which replaces Madrid Novias, offers a revamped show concept, fully adapted to the times, including new and attractive features highlighting the latest evening and party wear collections
Etiqueta Negra is the name of the new brand that has been created by IFEMA for a new fair with an innovative approach, one that is tailored to today’s market. The show will cater to the needs of all companies, firms and designers who offer clothing collections for special occasions.
Scheduled to be held from 10-12 May 2013, the aim of this new event - replacing Madrid Novias – is to cater to new market demands, effectively presenting a series of collections designed for special and unique events. Specifically, Etiqueta Negra will focus on the evening and party wear segment in the widest sense of the term, including tailor-made creations, which are often referred to as "black label" or "etiqueta negra" in Spanish. At the same time, the show will continue to widen its range of products and ideas for first communion and bridal wear, as well as fashion for special occasions.
Furthermore, a series of fashion shows featuring the latest ideas from designers and brands will play a leading role at Etiqueta Negra, specifically at the event’s catwalk, known as Pasarela Cibeles Madrid Novias, which will be staged to coincide with the first two days of the tradeshow (10 and 11 May) also in Hall 14.1.
The specific name of this fair and that of its catwalk comes after the creation of MOMAD, Madrid Fashion Events, the new umbrella brand which from now on will encompass all of the fashion fairs organised by IFEMA. In this respect, the MOMAD brand will not only be used for Etiqueta Negra, but also for the joint staging of SIMM and MODACALZADO, scheduled to take place next September.
