That the Passeig de Gracia is an open-air museum of modern architecture, a grand showcase containing building declared World Heritage Sites, is not a secret. However, this is only one of the many facets of this elegant boulevard.
Over the last few years, the commercial premises located in this street have changed owners: bank branches have given way to the world’s most exclusive fashion brands and hotel chains.
According to the experts, the singular architectural style of its buildings, besides its many boutiques (such as Chanel, Dolce&Gabbana, Valentino, Bvlgary, Hermés and the Barcelona-based Furest and Santa Eulàlia), have positioned it in the world’s top 10 to such an extent that other firms have to wait years to open branches in the Passeig de Gracia. The street ceased to be a mere connection between the old town and the locality of Gracia many years ago.
ICONO presents most glamorous itinerary
ICONO has designed an itinerary with en expert guide keyed to explaining to visitors the history and evolution of the boulevard (linked to the Eixample), including a number of interesting anecdotes about its protagonists and the origin of the most select brands.
In addition, the itinerary includes a visit to the Barcelona haute couture exhibition, which was opened at the Palau Robert on 13 December. There are over 150 exhibits, including dresses, hats, shoes, embroidery, sketches of 20th century female clothing, belonging to the Antoni de Montpalau collection.
