ICOMEX – the leading MICE event in Mexico and LATAM acquired by Reed Travel Exhibitions in 2014 – is to be re-branded as ibtm latin america, joining the global portfolio of ibtm events all of which were re-branded at the end of last year.
Becoming part of the ibtm portfolio will give the event a major boost and international presence in the global meetings industry and provide new opportunities for the portfolio’s international database of meeting planners who are looking to place or do business across the region supported by ibtm latin america.
"With the change of name, we are truly part of the international ibtm events portfolio and specifically we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge programme can be used specifically for our region, combining local and regional emphasis as well as an international flavor. Equally we will benefit from the expertise in delivery of world-class hosted buyer programmes and have access to the ibtm and RTE sales network so that we can further grow our exhibitor and planner community," said David Hidalgo, ibtm latin america show director.
At the same time, the team based in Mexico City will provide the global portfolio with dedicated local and regional knowledge and expertise, building the database of domestic and regional planners and suppliers who are looking to expand their businesses around the world and who will be able to apply as hosted buyers to other events in the portfolio.
As a result, the event expects to see a growth in suppliers from overseas especially DMOs and CVBs who are looking to meet with regional planners. The new focus on bringing in international buyers will also see more domestic Mexican suppliers, as well as those from North America and those from across South, Central and Latin America.
The ibtm events portfolio is part of Reed Travel Exhibitions, the world’s leading provider of events and exhibitions for the travel and tourism industry.
