The Malaga Tradeshow and Congress Centre (FYCMA) has developed a series of identification stamps for its in-house tradeshows so that exhibiting companies and collaborators can visually associate their brands with the shows. With this initiative, the facility aims to improve the loyalty of the companies involved and encourage them to incorporate the stamps in their promotion and marketing strategies, as well as creating synergies.
The Malaga Tradeshow and Congress Centre (FYCMA) has incorporated a series of digital identification stamps for exhibitors and collaborators participating in the tradeshows and forums organized by the facility. All of the shows organized by FYCMA during 2015 now have their individual stamps.
These stamps can be used by all of the participants in their email signatures and/or websites, thus associating their brand with these events. In this respect, the promotional and marketing strategy of the shows organized by the facility involves working closely with exhibiting companies and collaborators.
This initiative, whose aim is to improve the loyalty of FYCMA’s partners and step up their promotion in key sectors, follows in the footsteps of those implemented by leading international events. It is important to note that event attendance is central to organizations that need to showcase their offering before clients and potential leads, in addition to pre-scheduling meetings. The incorporation of these stamps in their digital correspondence and online presence allows them to transmit this information and optimize their attendance at the said events.
All those companies confirming their attendance at these events and which would like to use the stamps can now send a request to FYCMA or, shortly, download them from the website of the show in question.
FYCMA’s digital stamps
