The main aim of the agreement, signed in 2014, is to familiarize the visitors and delegates of the events hosted by the Malaga Tradeshow and Congress Centre (FYCMA) with Malaga’s cultural offerings.
The Malaga Tradeshow and Congress Centre (FYCMA) and the Carmen Thyssen Museum Malaga have just renewed the agreement signed by both parties in 2014, by virtue of which both venues – of strategic importance in positioning the city as an urban destination – will carry out joint promotional activities. FYCMA is recognized as a "Museum Friend Company."
The agreement envisages the carrying out of activities in the fields of communication and marketing. FYCMA will facilitate the presence of the Carmen Thyssen Museum at the tradeshows it organizes so as to help to promote this cultural venue among visitors and delegates. While the museum will offer delegates and exhibitors discounts on entrance tickets. Furthermore, the agreement envisages the organization of complementary activities within the frame of the social programmes of the different events organized by the congress facility, such as guided tours.
Más información en www.fycma.com y en www.carmenthyssenmalaga.org.
