The Mercury Phoenix Trust continues its alliance with Hard Rock Cafe in 2014.
Responsible for raising awareness and funding charities globally in the worldwide fight against AIDS, The Mercury Phoenix began collaborating with the Hard Rock Cafes in Europe in 2013, with the aim of commemorating every 5 September Freddie Mercury’s birthday. The event includes Freddie themed parties, Queen tribute acts and an exclusive preview of "Live at The Rainbow74". All monies will be donated, as in previous occasions, to the Mercury Phoenix Trust.
On 5 September, the Hard Rock Cafes in cities all over the world will open up their restaurants yet again with the aim of raising funds and heightening awareness. In addition, there will also be activities programmed for 4 and 5 September at the Hard Rock Cafe Madrid.
Marc Carey, director of marketing for Hard Rock Europe, stated: "Hard Rock Cafe is delighted to be working alongside Queen and The Mercury Phoenix Trust on their annual ’Freddie For A Day’ fund-raising and awareness day on Thursday, September 5th. Each cafe throughout Europe will be encouraging local Freddie fans to come along dressed up as the icon and to raise funds for this great cause that funds HIV/AIDS awareness and education throughout the world."
Claudia Walker of the Mercury Phoenix Trust stated: "The Mercury Phoenix Trust initiative ’Freddie For A Day’ is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the trust in its work and have fun whilst doing so. This continuing partnership with the Hard Rock Cafe will further raise the profile of ’Freddie For A Day’ as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight this terrible disease that ended his life."
Venues and city information coming soon
#FFADHRCMADRID #areyoureadytofreddie
"Freddie For A Day" would not be possible without the collaboration of:
