Four simultaneous fantasies for Herbalife

Creartys, entrusted by the organising agency Apple Tree Communications, was in charge of giving shape to and coordinating the artistic and entertainment part of the event. Cédric Mérand, Creartys’ managing director, sums up their aim: ‘Our objective was to enliven four conceptual universes. To do that we had 50 artists, including several international specialists in different disciplines.’