Forthcoming commercial opening of Caminito del Rey drives Vita segment promotional activities

The Costa del Sol Tourist Office will launch around 20 different campaigns.



On the occasion of the forthcoming commercial opening of the Caminito del Rey, the Costa del Sol Tourist Office has designed and launched a number of campaigns geared to the Vita segment (Green, Interior, Active Tourism), as announced by Elias Bendodo at FITUR. In this regard, a budget of €100,000 will be invested in the Vita segment for carrying out around 20 specific activities, including attending fairs, seminars and professional forums, in addition to marketing campaigns and local activities.

Published
22/02/2016