The results were registered before a notary public so as to guarantee their veracity.
MICE shows frequently present results inflating the number of attendees and exaggerating their satisfaction, without providing any solid evidence. This is not the case of MITM Euromed, Meetings and Incentive Travel Market & CULTOURFAIR, the International Cultural Tourism Fair. According to the organizers, once over, exhibitors and buyers are asked to assess both events using one of the following criteria: "poor", "sufficient", "good", or "excellent.
With the aim of guaranteeing the veracity of the assessments of exhibitors and buyers, GSAR Marketing, the firm responsible for organizing MITM & CULTOURFAIR, registered the results before Carlos Ruiz-Rivas Hernando, European notary public, on 17 October 2012, with registry No. 0185300073, and legitimized and legalized in Madrid with the stamp and registry numbers BA3169844 (assessments of exhibitors) and BA3169843 (assessments of buyers).
Ninety-nine percent of the exhibitors assessed MITM & CULTOURFAIR as follows:
CriteriumPoorSufficientGoodExcellentShow Format0%0%46%54%Show Organization3%5%46%46%Quality of Buyers0%10%64%26%Business Opportunities0%20%60%20%General Assessment of Show0%3%61%36%
Ninety-nine percent of the buyers assessed MITM & CULTOURFAIR as follows:
CriteriumPoorSufficientGoodExcellentShow Format0%8%61%31%Show Organization0%5%54%41%Business Opportunities3%13%51%33%General Assessment of Show0%5%67%28%
