R. Benet, the official Mercedes Benz dealership, presented the new Clase C and Smart For Two in Malaga before an audience of 850 people, in an event organised by Events Privilege.
Monte Miramar Palace
The presentation of the two new models was held on 29 March at the Monte Miramar Palace. Attendance figures outstripped expectations with more than 850 people, including the dealership’s existing and potential clients, turning up for the event.
The unique setting, an eight-metre stage, spectacular live music courtesy of a jazz band, which created a glamorous ambience, amazing sea views, minimalist decoration, exquisite food, and the well-known compère Domi del Postigo leant this unforgettable event the prestige and quality that the brand deserves.
James Bond
The team at Events Privilege had a clear objective in mind: to surprise the guests. To achieve this, the theme of the presentation of the Mercedes Clase C revolved around the legendary figure of James Bond (including a live appearance) and, during the show, an acrobat descended from the palace’s roof by means of a harness to uncover the new model. The presentation of the Smart For Two was altogether ecological: an acrobat disguised as a butterfly crossed the sky above the palace on a wire to uncover the new car.
Events Privilege will be presenting the event as a possible candidate for the foremost national competitions in the category of most original product launch.
