Malaga FC’s pre-season events included the presentation of the new NIKE kit, the signing of an agreement with UNESCO, and the presentation of new players.
Events Privilege was the agency commissioned to organize several of Malaga FC’s pre-season events. Firstly, some 15,000 fans attended the presentation of the new NIKE kit, held at the Rosaleda Stadium. Compèred by the comedian Dani Rovira, there were a number of sleek performances very much in line with the new sponsor NIKE, including break dancers and the freestyler Jesus Gomez, as well as a performance by Chande, the composer of the club’s hymn. During the event, a graffiti artist painted the club’s new kit on the stage’s backdrop, which was not revealed until the end.
Abdullah Gubn and Manuel Pellegrini, the club’s vice-chairman and trainer, respectively, were also present. Nonetheless, Malaga FC’s new kit, presented by first-team players Portillo, Recio, Baptista, Juanmi and Maresca, was the centre of attention.
Presentation of Malaga FC’s new kit
The signing of the agreement between Malaga FC and UNESCO
The idea behind this event was to transmit the agreement between both institutions, as well as a designing a ceremony featuring sports and culture. This agreement involves promoting the values of UNESCO within the club, and this had to be done in a very visual fashion (see video below).
In addition, speakers included well-known sports personalities, such as Maria Jose Rienda, Bernie Rodriguez and Ruud van Nistelrooy, one of the club’s new players. All of them underlined the importance of sports as a way of transmitting values and education. The event ended with a performance by Manuel Lombo, flamenco music having recently been declared a World Heritage by UNESCO.
Presentation of new players
For these presentations, Events Privilege created a central theme; a graffiti artist painted the faces of the new players on a canvass backdrop, featuring the slogan "I’m a Fan of Malaga FC."
At each presentation, there were elite sports personalities or freestylers, such as Viki Gomez, the current world champion of BMX Flatland, or local artistes like the group Danza Invisible.
After the performances, presented by the monologist Salva Reina, a video of the player was projected on a giant screen, followed by fireworks and a shower of confetti and balloons as he player made his entrance.
Toulalan
