The professional hair care brand L’Oreal held its professional meeting and annual party in the city of Valencia.
Eventisimo handled the organization and production of the events comprising the Redken Weekend, the annual meeting and party of the professional hair care brand, which took place in Valencia on 27 September.
The main event was held at the spectacular Arquerias function room housed in the Prince Philip Science Museum of the City of Arts and Sciences. The setup featured a catwalk, flanked by two giant displays, used by the speakers and models to make their entrance. This venue was used for seven fashion shows, demonstrations by famous international hairstylists and a number of contemporary aesthetics shows.
After a two-hour break, during which the layout and décor were changed, the same venue was used for the gala dinner. A number of innovative performances and shows converted the dinner into a show related to style and the latest trends in hairstyling.
After dinner, there was a party at the Mya Valencia discotheque, located a stone’s throw from the museum in the spectacular Umbracle of the City of Arts and Sciences. During the party, music was provided by the Spanish DJ Vinila Von Bismark, who also entertained the guests during dinner.
Eventisimo produces Redken Weekend events
