One thousand one hundred people participated in the convention held at the Congress Centre of Barcelona on 1 June.
On 1 June 2013, Grupo Tecnocasa held its 17th Annual Convention at the Congress Centre of Barcelona, the city where the company has its Spanish headquarters. The real estate franchise company commissioned the event and communication agency Eventisimo to come up with an unusual proposal. Rising to the challenge with its habitual panache, Eventisimo created a musical called "Follow the Rhythm".
The difficulty lay in creating an artistically coherent musical with a unique structure featuring the convention’s staples: official speeches and an award ceremony for handing out prizes to the best agents and offices of the year.
For this unique show – starring Daniel Diges and Edurne, with Alex O’Dogherty acting as the master of ceremonies – Eventisimo built a 23m wide, 5m high stage representing a city street in a very realistic fashion, which also featured two giant screens broadcasting the proceedings live.
During the show, the cast performed seven songs from the world’s most popular musicals, whose lyrics were especially written for the occasion.
"It has been the group’s best ever convention." Ana Borros, marketing and communication director.
"It has been an exhilarating and thrilling convention. At the end, the audience was as proud as ever to work for the group." Vittorio Rossi, president of Grupo Tecnocasa España.
Eventisimo produces a musical for the National Convention of Grupo Tecnocasa
