The Seville-based event agency Eventisimo was commissioned by Orangina Schweppes to organize a sales convention for 270 attendees, which was held in Tenerife on 15 April.
Under the slogan “Dream Team: Thirst for Victory”, the aim of the event was to boost the attendees’ team spirit and strengthen their resolve to achieve new goals in 2010, as well as presenting the new marketing strategic plan and ad campaigns for this year.
Eventisimo organizes Schweppes sales convention in Tenerife
To this end, the venue was converted into a football stadium with a tunnel through which the keynote speakers had to pass to reach the “pitch”. In the grandstands, the public was divided into groups of fans supporting one of the group’s brands, and the scoreboard was a giant, square screen suspended from the ceiling. On “Schweppes Radio FM”, the sports commentator Iñaki Cano gave airtime to the “correspondents” of each brand in their respective stadiums: Schweppes Stadium, Trina Arena and La Casera Coliseum. With the applause of the fans and each team’s keynotes, the attendees’ “thirst for victory” was slaked.
The sports commentator Iñaki Cano at the Schweppes event
With the organization of this event, Eventisimo has shown once again that a good creative concept developed with imagination can produce excellent results, meeting the expectations of the client as regards final results within a pre-established budget.
