Under the slogan "unstoppable," the event was held in Barcelona from 12-13 February.
The communication and event agency Eventisismo was commissioned to handle the full production of Orangina Schweppes’ annual convention, which took place in Barcelona from 12-13 February with the attendance of 350 people, who stayed at the W Barcelona Hotel.
The venue chosen for the convention’s plenary session was the lobby of the Centre of Contemporary Culture of Barcelona, located in the city centre. The sessions were held on Wednesday afternoon and Thursday morning, featuring keynotes with a high audiovisual and technological content.
Good examples of these were the interventions by Nacho Silva, executive director of Orangina Schweppes Spain. His first intervention was accompanied by a virtual landscape in which the keynote’s messages were graphically represented, while he walked on a treadmill located centre stage. His Thursday intervention featured elements of augmented reality: graphs and other virtual objects which appeared on the screen next to him whenever mentioned.
The first day of the convention was presented by the journalist Maria Escario, while the sessions on the following day featured a performance by the percussion group Toom Pak and the well-known coach, Emilio Duro, who gave a motivational talk entitled, "Things that really count."
The convention ended with a gala dinner, which was held in Oval Hall of the National Art Museum of Catalonia in Montjuic. During the evening, there was an award ceremony for achievements attained during 2013, with entertainment provided by the monologist Leo Harlem and the soul singer Monica Green.
Eventisimo organizes the Orangina Schweppes Spain annual congress
