The leading company in street furniture is revolutionizing outdoor spaces in Madrid and Barcelona with its digital product Play Live!
Eventisimo was the agency chosen by Clear Channel to organize the presentation of its new street furniture management in Madrid and Barcelona. There were over 500 guests including brands, agencies, advertisers and media. For the occasion, Eventisimo handled the event’s staging and production.
The stage revolved around two displays. The first of these was a giant, 3-metre high 4K LED display, placed behind the speakers and which alluded to the new concept of outdoor advertising being presented by Clear Channel. The second display was positioned above for the corporate presentations.
Furthermore, this sophisticated stage assembly was accompanied by props recreating a street, with benches, lampposts and trees, all of which recalled the urban setting in which brand works.
The leading company in street furniture is revolutionizing outdoor spaces in Madrid and Barcelona with its digital product Play Live!, which basically entails the digitization and of the latest in street furniture. Outstanding among these new features were the 200 digital mupis that are currently being installed in Madrid, and the 30 that will be installed in Barcelona.
Madrid’s Teatro Real was the venue chosen for the event. Furthermore, the guests were treated to finger food prepared by Ramón Freixa Catering Life Gourmet, with two Michelin stars and three soles Repsol, one of the representatives of avant-garde cuisine in Spain.
Eventisimo organizes Clear Channel presentation in Spain
