Eventisimo was commissioned to organize the institutional ceremony to lay the first stone of Lidl Tres Molinos in Esplugues de Llobregat (province of Barcelona).
The supermarket chain intends to house its flagship in Spain in this emblematic building, preserving the façade which is currently a cultural heritage site.
Eventisimo handled the production of a 360º video reproducing the inside of the supermarket. To this end, the guests were provided with Oculus glasses so as to be able to watch the video in virtual reality.
This allowed the more than 60 guests, all working in the food industry or specialized media, to experience first-hand the new supermarket.
Published
22/08/2017
