The Style Master 2015 International Contest took place in Rome on 20 April.
Eventisimo Italy handled the full organization of Revlon Professional’s Style Master 2015 International, the international hairstyling contest. At this major event with over 3,500 attendees, Revlon Professional acknowledges the world’s best hairdressers.
With attendees representing the 33 participating companies, plus another 27, totalling 60 nationalities, this major event was held at Fiera Roma. It featured a dinner, followed by the presentation of the collections of Revlon Professional and American Crew, and ending with the award ceremony, all requiring a 10,000sqm venue.
The entrance to the venue was formed by a spacious passage dedicated to exhibiting the work of the participants. Large murals of printed fabric, with spectacular lighting, showcased the hairstyles of the participants, as well as being used for the official photo call.
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The passage led to a spacious area with 300 dinner tables, placed facing a 400m long, diamond-shaped catwalk, surrounded by giant, 30m wide screens.
The show began with a demonstration by the winner of The Style Master 2014 International Contest and the nine finalists in the 2015 edition. Afterwards, Miquel Garcia presented Revlon Professional and American Crew’s different collections in a spectacular show involving over 100 models. Lastly, the award ceremony of The Style Master 2015 International Contest took place.
Eventisimo Italy designed a specific staging for each collection: animated backgrounds projected on the giant screens, a vintage convertible at the entrance, a Chinese dragon, trained dogs, and special effects, such as falling leaves, olfactory explosions and oceans of fabric that moved to the rhythm of the models.
Eventisimo handled the full organization of the event, including conceptualization, graphic design, structure planning and assembly, A/V equipment, stage direction and control.
Eventisimo Italy organizes Revlon Professional’s Style Masters Show
