Six different events were held over three weeks at several venues in the city.
From 4-18 April, Eventisimo was commissioned to handle the logistics, design and production of six events for BMW in Barcelona revolving around the launching of the BMW M2 Coupé. During three weeks, nearly 1,000 people, in different groups, became familiarized with and test drove the new BMW M models.
The global launch of the BMW M4 GTS took place on 4 April for members of the press from all over the world. The launch was held at facilities exclusively created for the event in the boxes of the Barcelona-Catalunya circuit.
On the same day, the first group participating in the M Track Days 2016 arrived. Geared to clients, VIP fans, and dealers, this event got underway at the excusive W Hotel, followed by the BMW M2 Coupé launch and a gala dinner at the One Ocean Club restaurant. The event continued the next day with test driving sessions at the Barcelona-Catalunya circuit and workshops focusing on all of BMW M’s business areas. Eventisimo’s interior décor department designed an exhibition in the boxes dedicated to the brand’s sports car range.
This programme was repeated, with minor variations, at the Dealers Conference, held from 10-11 April, followed by the BMW M Sales Awards from 11-13 April. The 100 best salespeople were also treated to a “reveal” dinner at the One Ocean Club. On the following evening, the awards ceremony took place at the modern restaurant Ultramarinos, located in Las Ramblas. To end with, a number of adrenaline-packed activities were programmed. The Product Launch Training was held from 13-18 April. The BMW Europe President Meeting also took place at the W Hotel. Furthermore, the executive group had the chance to test drive the BMW M range at Barcelona’s Formula 1 Grand Prix circuit.
During these three weeks, Eventisimo handled all the logistics of the different groups of professionals that attended the event at the circuit facilities and the spectacular evening launch at the One Ocean Club. All the facilities’ exhibition materials were designed and made by the firm’s graphic design and 3D, spatial design, and video production teams.
Eventisimo handles organization of BMW M Track Days 2016 in Barcelona
