Huawei, the Asiatic mobile industry giant, specializing in communication equipment production and marketing, and its Chinese communication agency, entrusted Eventisimo with the production of the launching of its P10 smartphone at the Mobile World Congress 2017, Barcelona. This presentation did not go unnoticed in the Italian Pavilion at Fira Montjuïc thanks to its spectacular nature.
This unique project involved the construction of the pavilion’s façade, the presentation’s central theme. This 16x30m structure achieved that much desired Wow! effect. The complexity of its details – protrusions and sharp angles – reflected an attractive abstract character which was especially relevant when assembling the façade.
Both the exterior and interior of this pavilion exemplified the same concept, featuring furniture with sharp angles and hexagonal forms. Eventisimo developed the original idea, combining different materials so that the same perception was reflected in both areas. The forms were based on geometric figures, breaking lines and surfaces, in order to achieve such a surprising result.
The pavilion’s interior was divided into several areas: a photo call area in the lobby, where visitors were able to test the brand’s devices; a main stage area, with a LED display which was used for the presentation of the new P10 Huawei; and an area called “Demo”, accessible through two tunnels with geometric LED lighting, showcasing the brand’s new products.
Eventisimo achieves the Wow! effect at presentation of new P10 de Huawei at Mobile World Congress 2017
