The Barcelona-based company will make its platform available to the emblematic property located in Madrid’s Gran Via, as well as to four theme hotels in PortAventura.
ReviewPro, Spain’s leading online reputation management firm for the global hospitality industry, has recently signed contracts with the Emperador Hotel and PortAventura, with the aim of providing the properties with its services, featuring customer review, OTA and social media site analytics. With the signing of the aforementioned contracts, ReviewPro reinforces its position as the country’s leading online reputation management platform. ReviewPro client portfolio already includes 17 of the world’s top 25 hotel chains, totalling over 1.400 properties.
The Emperador hotel, housed in the emblematic Lope de Vega building in Madrid’s Gran Via – dating back to the 1940s – is one of the city’s hotels with the richest history and tradition. Also one of the best located properties in Central Madrid, the Emperador’s 232 guest rooms and excellent facilities, featuring function rooms looking onto the Gran Via and a roof-top swimming pool, unique in the city, have been used over the years for filming a multitude of TV spots and films, in addition to exclusive events.
Commenting on the agreement with ReviewPro, the hotel’s sales manager Pilar Lanchas said: "Even though our property is firmly rooted in the history and traditions of Madrid, we constantly strive to improve our services. Along these lines, the use of tools such as ReviewPro’s Global Review Index will allow us to measure not only the perception that our clients have of the hotel online at any moment, but also that of our competitors."
In the words of RJ Friedlander, CEO of ReviewPro, "the incorporation of two clients as relevant but, on the other hand, as different as PortAventura and the Emperador Hotel, is highly satisfying for us and, at the same time, stresses the transversal need for online reputation management solutions in the hospitality industry as a whole."
"From independent urban properties to family-centric hotel chains, no one can afford to ignore what their clients are saying about them in hotel review sites, OTA sites and the main social media channels. When managed correctly through a cutting-edge platform like our own, this information can help to increase incremental sales and profitability, in addition to highlighting our clients weaknesses and those of their competitors."
