Elena de la Torre has recently been appointed to the post of business and marketing director of Rafaelhoteles. With this new appointment, the chain aims to reinforce its executive team with an eye to boosting its expansion plans and branding.
De la Torre has a degree in International Marketing and a master in Publicity and Media from ESIC, and a master in General Management from the IESE Business School. Before joining Rafaelhoteles, she occupied the post of managing director of MKBRAND, a marketing and communication agency that she created five years ago. Before that, she worked in marketing and sales management for hotel chains such as Sol Melia and Trip Hotels, as well as in advertising and marketing agencies like Over MCW and J.Walter Thompson.
