Over 2,000 people attended the event, held at the Italian Pavilion in Monjuic. Under the slogan "Pronovias’ Dream Factory", the guests were invited to discover the firm’s dream world marking its 50th anniversary.
The A/V company Eikonos was commissioned to create a spectacular 3D projection mapping on an exceptional backdrop, the recreation of the firm’s new flagship store in Seville.
Images from previous fashion shows, with a clear allusion to love, were projected on a 24,5x17m façade, built of wood with Perspex windows. By means of 3D mapping techniques, it was possible to include additional dimensions, create optical illusions and give motion to previously static backgrounds, which, together with a soundtrack, made it possible to create an audiovisual narrative capable of transmitting the essence of Pronovias to the audience. For the 3D projection mapping, Eikonos used a dual system comprising two Barco HDQ-2K40 projectors (40,000 lumens, 2K resolution).
The result was a unique audiovisual experience that submerged the audience in the firm’s world through its 50 years of history.
Eikonos at the 50th anniversary of Pronovias
