The World Marketing Festival was held in Barcelona from 27-30 June. International marketing professionals met at this event dubbed “a meeting for thinking, sharing and discussing marketing in the broadest sense of the word. Marketing as a strategy, generator of value and instrument for progress”.
There were two activities comprising the event. On the one hand, Markethink with workshops, discussions and conferences in issues related to trends in marketing innovation. And on the other, the Barcelona Marketing Meeting with meetings and the Marketing Leaders Awards ceremony acknowledging the best companies, professionals and strategies in the business.
La jornada se dividía en dos tipos de actividades.
A Christie Boxer 4K 30,000 lumen projector, Eikonos’ most powerful projector, and the Spyder video control, were used to broadcast the keynotes on a central screen. The event was also recorded and two reference monitors was installed on stage. The firm also assembled an information area with a 75” interactive totem.
The enormous quality of the keynote presentation, as well as the fact that the venue was only made available the night before, meant that Eikonos’ team had to work against the clock to assembly everything and conduct tests for the Marketing Leaders Awards. The A/V firm was able to meet these challenges without any problems.
Eikonos audiovisual partner at World Marketing Festival
