Provided by the customer service team and led by Reed Exhibitions’ newly appointed Customer Experience Manager, this will give one point of contact for each main stand holder and all the help they need to maximise the value of their participation at EIBTM 2014 to ensure a successful event.
The person assigned to the exhibitor will give guidance, advice, and all the necessary assistance plus provide links to supporting marketing, PR and logistics information with follow up calls to ensure there are no missed opportunities. The programme will lead exhibitors through the various stages of the EIBTM journey including the new self select appointment tool, advising on key dates and deadlines, assisting with badge orders, guidance through the operations manual and even assisting with travel and accommodation.
Graeme Barnett, senior exhibition director, Reed Travel Exhibitions, EIBTM, explains: "We understand exhibiting at trade shows is becoming more complex and it is up to us to take a proactive and engaged approach to helping our main stand holders not only achieve their business goals, but to also help and assist their partners and sharers to also make the most of their investment in the show."
"Reed Exhibitions has a dedicated customer service department who work alongside each show team, our sales managers, marketing and PR professionals who in tandem will work with each main stand holder to identify where they may need help and support during the show cycle. We will track exhibitors’ progress throughout their pre-show journey to help deliver an on-site experience that meets with their objectives," Barnett continues.
"Whilst our level of care has always been the highest we can provide, our new customer experience manager brings a new level of expertise enabling us to develop that service further, giving a one-to-one point of contact. By supporting our main stand holders in this way, with a more personalised approach to our customer service levels then we believe our stakeholders’ overall experience of EIBTM should be even better and they and their sharers should have a more successful event," Barnett added.
The personalised point of contact will be able to assist with:
- Ensuring that each exhibitor is making the most out of their participation and understanding all the deadlines involved for pre-show activity to maximise their visibility to all attendees.
- Exhibitor Login with user manual and video tutorials.
- Marketing support including a "To Do" list with timelines, supply of different templates for online communication and much more.
- Introduction of the operations manual with personal explanation of each action point.
In addition the EIBTM team will be on hand to support each main stand holder’s exhibiting partners so that if necessary they can provide tutorial webinars explaining step by step all of the advantages and specific marketing tools to ensure they engage with the attendees in advance of EIBTM 2014.
EIBTM 2014 will take place from 18-20 November 2014 in Barcelona.
