Due to the immense popularity of South African and other African destinations among international convention planners, the African Convention Bureau has formed a strategic alliance with Indigo Marketing.
This leading agency has evolved into the social business space which will ensure that conventions coming to South Africa are marketed within all spheres of the traditional and emerging marketing methods, thus maximizing delegate attendance figures.
Indigo Marketing has worked with the likes of Levis, Cisco, the Johannesburg Development Agency, Brand South Africa and the State Information Technology Agency, among others, offering brand strategy, design and event marketing for over 20 years.
Janice Scheckter, Managing Director and founder of Indigo Marketing said, "Our agency is also known for B2B brand strategy, content marketing and strategic business eventing. Indigo now adds a new dimension to the business offering online social business development."
"Early last year we started talking to Concursive, based in Norfolk, Virginia. Concursive is an Intel Portfolio company and their innovation is enormously impressive and exciting. Within this partnership we’re able to partner in turn with a range of companies to build social business collaborations."
