The most spectacular hotel lobby in the world, the B-Lounge and a convention centre with a capacity of 1,200 people are surely among the reasons why the 4-star Barcelo Malaga, located at the high-speed train station, has been chosen as a location for the filming of Cruzcampo’s new spot "Who doesn’t need a bit of the south?"
The Barcelo Malaga has revolutionized the lobby concept (designed by Jordi Torres) with the aim of returning the glamour and dynamism of the grand hotels of old to this space, but with an amusing twist: the lobby’s toboggan or SSCH (sliding structure for courageous humans). The end result has received an award from the prestigious magazine Wallpaper.
Both the lobby and the B-Lounge and modern façade of what is probably the best city hotel in the world have been chosen by Cruzcampo to create the storyline for its summer campaign.
