Creartys was the agency chosen for the official opening of Dubai’s Mall City Walk. During nine days, Ernesto Fernandez amazed visitors to the new shopping centre with his creations based on Rubik’s Cubes.
The shopping centre wanted to open its doors in a unique way and thus cause a lasting impression. Creartys was commissioned to meet this objective with an action called “Rubikart”. Ernesto Fernandez Reguera had to create seven mosaics a day with 552 Rubik’s Cubes in just six hours. Afterwards, each work was exhibited in the shopping centre.
What is remarkable about this action is that Ernesto had to solve each cube in order to create his works in under six hours. This feat of concentration and creativity attracted the attention of many of the first visitors. Furthermore, the artist interacted with the public, explaining his technique: “Each square of the cube represents a pixel, so that, when seen from a distance, the desired effect is achieved.”
The Mall City Walk will be permanently exhibiting two of the works created on the last day.
Creartys causes a sensation in Dubai with Rubikart
