The 9th edition of Cominteractiva, a specialised congress for professionals working in advertising and marketing, will be held in Malaga’s Trade Show and Exhibition Centre from 22-23 March 2007.
Well-known Speakers
This year’s edition of Cominteractiva will include well-known speakers, whose central theme will be Web interactivity – hence the congress’s slogan “Webvolution”: revolution in the Web. Paul Fleming (one of the congress’s habitual speakers), founder of Barcelona Virtual, will talk about “How to comunícate in a Multimedia Environment: Get Moving!”; Enrique Benayas, director general of ICEMD, who will address the theme “The Digital Image and E-commerce”; Lorenzo Cotino, PhD in Law and full professor at Valencia University, founder of derechomilitar.com, will present “The Video War: Legal and Ethical Implications”; Jordi Urbea, director general of Ogilvy One and Ogilvy Interactive will talk about “The Advertising Movement”; Tomas Ferrandiz, creative director of Tiempo BBDO, will give a talk on “The Liveliest Campaign: ZP’s Seat”, which was one of the advertising campaigns that caused the greatest expectation in 2006, and in which he personally participated.
The congress will also include seminars, with talks and presentations given by different companies; workshops for all those who wish to learn more, and stands for companies that wish to present and offer their services and products.
Proxxime will Broadcast the Event
As in previous editions, the marketing and advertising outsourcing company Proxxime will broadcast the event by means of streaming video. In this way, those who cannot attend will be able to follow the proceedings online at www.proxxime.com, or alternatively at www.cominteractiva.com, the event’s official Web site.
The Organisers
This edition is organised by Proxxime Outsourcing S.L., the Permanent Seminar of Interactive Communication of the Faculty of Communication Sciences of Malaga University, RM Comunicacion (the congress’ communications agency), the UNESCO Association for Promoting Ethics in the Media, and Igencia (the congress’ interactive company), together with Gen 8020 Ingenia. In addition, Cominteractiva 07 is sponsored by Unicaja, Malaga City Council, Sevillana Endesa, and Graficas Urania.
