The Spanish company Codilink has recently launched the latest generation of BIDIs in Barcelona. This cutting-edge mobile marketing technology is geared to improving performance in sales, communication and marketing.
Codilink’s BIDI code-based technology is a great boon both for the corporate sector and consumers because it digitalises promotional coupons, cinema, concert and event entrance tickets, and loyalty cards, automating client delivery of the information contained in each coupon or entrance ticket in a personalised and non-transferable way. Marketing companies are those that benefit most from this automatic system.
In addition to saving both time and money, it provides advertising companies with a valuable information source and a direct communication channel with consumers, allowing them to offer a personalised service or sales channel. Furthermore, this secure and flexible system makes it easier for consumers to request, receive and exchange coupons or entrance tickets.
Codilink is the only mobile marketing company allowing retailers to effect direct transactions with promotional coupons. The ticketing system developed by the company facilitates the digital distribution of coupons (via e-mail or mobile telephone [SMS/MMS]), drastically cutting the costs for issuing companies. At the same time, the use of BIDIs increases security and allows for their immediate exchange and validation.
Likewise, Codilink’s scanners, which are easily installed at sales points, identify, read and process BIDIs printed on paper, e-mails or plastic cards, as well as in digital formats such as mobile telephones or Blackberries.
The company, which has revolutionised the way in which important brands regard mobile marketing, is the leader in generating BIDIs – 34 million this year – with the broadest experience in this type of technology.
About Codilink
Founded in 2004, Codilink has developed the latest BIDI technology. The company currently has 3,500 points of exchange, the UK’s top publishing groups (The Sun, The Guardian, The Financial Times, etc.) in its client portfolio, and installs more than 80 scanners a day at sales points. Codilink has developed technological applications for companies such as Telefonica, Vodafone, Volkswagen, Grupo Planeta, Cinepolis, Bocatta, Nokia, Barcelona Football Club, among others. The company has offices in Spain, UK and Mexico, and is gaining a foothold in the USA market through The Washington Post.
