Channel TUI has ended the summer, its high season, with seven new clients – Aldeasa, Malaga City Council, the leisure companies Aspro and Pirates, the supermarket chain Netto, the perfumery chain Fund Grube, and Majorica – that have chosen this specialised platform geared to reaching tourist targets, created by TUI España. One and half years after being launched, Channel TUI has consolidated its position as a specialised advertising medium.
Channel TUI’s media channels reach seven million tourists in their country of origin through ads in catalogues and sponsorship of events such as fam trips. The platform also runs in-flight ad campaigns. Lastly, the most conventional contact point offering the greatest coverage is at the destination by means of co-branding: bespoke ads on coaches, brochures, etc. TUI’s platform offers endless opportunities, its channels adapting to the needs and requirements of advertisers.
Besides the platform’s new clients in 2008, Jerez City Council, Palma Aquarium, Gonzalez Byass, Mc Donalds, and Jaen’s Provincial Government are among the companies and institutions that already use Channel TUI to run their ad campaigns.
