The simulation of clinical cases allows healthcare professionals to discuss and exchange medical knowledge.
Aware of the utility of these practices, Brystol-Myers Squibb has tested a new video simulation format.
Using traditional interactive tools, such as voting keypads, Brystol-Myers Squibb has substituted the format of its presentations for video simulations. This innovative and interactive alternative helps to get the message across to medical audiences, as well as having a lasting impact on them thanks to its scientific content.
Manuel Morales, product manager at BMS, stated: "The PowerVote solution allows us to respond to a need in a quicker and cheaper way, without sacrificing the information’s high impact. The idea was to clearly transmit two promotional messages via a mass market tool. As a result, the doctors were rather surprised and enjoyed this innovative format of training."
The use of an interactive format for simulating clinical cases is a profitable investment both for doctors and the pharmaceutical industry.
BMS invested in a solution provided by PowerVote with the aim, according to Morales, of simulating clinical cases in an innovative way that has not been used before by doctors treating HIV patients, as well as providing healthcare representatives with an unconventional and easy-to-use promotional tool that, nevertheless, has a high impact on doctors."
This technology helps to create different dynamics that favour innovation and development. Pharmaceutical laboratories have pioneered the use of interactive applications and the favourable results obtained over the years have consolidated the success of these systems and tools.
Brystol-Myers Squibb chooses new PowerVote format to simulate clinical cases
