For the fifth year running, beon. Worldwide has been named the official agency of the 2017 Eficacia Awards, convened by the Spanish Association of Advertisers (AEA) and organized by the Strategic Advisory and Organization Service of SCOPEN.
The Eficacia Awards, which are unique in Spain, focus on the results obtained by communication actions and underscore efficiency as a real goal in advertising. To pick up one of these awards is the most important professional acknowledgments in Spain’s advertising industry.
The Eficacia Awards were created in 1997 as an answer to a need common to the industry as a whole: to recognize the contribution of commercial communication to the business objectives of advertisers. In this connection, this essential annual event acknowledges the good teamwork of advertisers and agencies alike.
On 26 October, around 1500 representatives of the Spanish advertising industry’s leading agencies will attend the awards ceremony scheduled to be held for the third year running at Madrid’s Teatro Real, one of the capital’s emblematic venues.
beon. will be present yet again at this annual event, where it will handle communication and public relations, as well as interviewing the members of the jury and aea’s board of directors.
beon. has also handled the organization an production of the awards ceremony for the last four years, through its event division Eventisimo, and will be repeating yet again this year.
Published
18/10/2017
