Through its event division Eventisimo, beon. recently organized the flotation of the environmentally friendly economic brand Greenalia. bigBite, the division’s communication group handled the event’s press conference and the distribution of a press dossier among agencies and specialized media.
After creating an ad hoc database including media companies potentially interested in the flotation and the brand, media representatives were invited to attend the event held at the Madrid Stock Exchange on 1 December. The press office of the stock exchange also helped to promote the event.
Published
07/12/2017
