beon. Events organized the presentation of Redken Brews, an exclusive new line of hair and skincare products, created by the barbers’ NYC and inspired by the craft beer brand whose star product is malt beer.
Given the special characteristics of the product, beon.’s team faced a new challenge: finding the most suitable venues for the presentation in Barcelona and Madrid. The main premise was that the venues had to fulfil a number of requirements, i.e., original, relating to beer, and capturing the essence of the brand being presented.
On the client’s request a number of alehouses were chosen, such as NaparBCN in Barcelona and El Sainete in Madrid, for the presentations that took place from 30 January-5 February.
Furthermore, beon. also selected the catering products and organized a beer tasting, thus perfectly complementing a presentation in which all the actions were related, with the aim of creating a unique concept in harmony with the brand and the product.
Published
12/02/2018
