Beefeater and Azul Soluciones Bring a Piece of London to Malaga

From 15-17 June, the central calle Larios in Malaga was "Londonized" in an original campaign launched by Beefeater.



In this original campaign launched by Beefeater, a number of the old style red telephone boxes previously used the United Kingdom were installed in Malaga’s central calle Larios. During the two-day campaign, passersby could make free calls to London numbers. In addition, members of the public who answered the phone when it rang stood to win a prize if they gave the correct answer to a question about London.

Beefeater’s campaign in Malaga’s calle Larios

Azul Soluciones Integrales provided the personnel for the campaign (event staff, Yeomen and sandwich men).

Female Beefeaters participating in the campaign