Asmalljob created a stupid mob for Diesel in the Ramblas of Barcelona, a guerilla marketing action geared to strengthening the positioning and message of Diesel’s global "Be Stupid" campaign, which for Diesel means being daring, original, bold, innovative and passionate.
The promotional action consisted in creating a flash mob in the Ramblas of Barcelona on 21 March, using film technology and special effects. As a grand finale, the crowd was bombarded with free T-shirts
Asmalljob creates a stupid mob for Diesel in the Ramblas of Barcelona
Asmalljob is a Barcelona-based boutique agency specializing in staging events and high-impact marketing campaigns. By means of a combination of imagination, ability and cutting-edge technology, Asmalljob applies strategic development and creativity to offer innovative concepts and venues marking the difference in the fields of event marketing and live communication.
Focusing on results-driven experiences, Asmalljob challenges traditional marketing strategies, working to provide an industry thirsting for greater innovation with fresh concepts and original ideas, as well as promoting new communication strategy planning methods. Asmalljob specializes in its own brand of creativity, always geared to achieving a high impact and being fresh and close, and to creating powerful icons that serve as catalysts for transmitting the desired experience.
