Organized by Oliver Kinross, the show is scheduled to be held at Singapore’s Suntec Convention Centre from 13-14 November 2014.
In response to the boom that the MICE industry is currently experiencing throughout Asia, generating enormous benefits for the world’s fastest growing region, the MICE Asia Pacific Exhibition 2014 will bring together Asia’s top buyers and some of the region’s leading venues, agencies and service providers to meet, do business and network at the Suntec Convention Centre in Singapore.
Keyed to prominent buyers, planners and decision-makers involved in major events, over 4,000 meeting and event professionals will attend the only MICE Asia Expo in Singapore to discover the region’s huge variety of venues, agencies and service providers. The show will also feature a free conference for visitors and exhibitors – including keynotes delivered by the industry’s most outstanding speakers on the following topics: recent venue and restaurant openings; guides on how to run events; event concepts; social media; how to negotiate when choosing venues; deciding on locations for events and general buying tips; running and growing a sales team; marketing for events; and much more – live demonstrations, entertainment and networking opportunities.
Asia-Pacific MICE industry
As things stand at the moment, Singapore is the hottest Asian MICE destination, followed closely by Japan and South Korea. Nonetheless, emerging destination include Hong Kong, Taiwan, India and Malaysia, which are all jostling for positions in this lucrative market.
Over the last six years, the MICE market in Asia has grown by 133%, compared with a global market growth rate of 19.9%. Asia is now the hub for hosting all types of events, be they large or small. There is no disputing the fact that the Asian MICE industry is currently experiencing a period of enormous expansion and growth, and regional competition has only just begun.
The Taiwanese government has invested heavily in the MICE industry, including US$680 million in the building of major exhibition centres. While Malaysia has a huge business tourism potential, given its strategic location on the trade routes between India and China and other countries and regions in Asia and Europe.
Registration
With exhibition space selling fast, MICE industry service providers should book their stand before it is too late. Trade professionals should register for the free conference (including access to the show floor) well in advance to avoid disappointments.
For conference and exhibition registration enquiries please contact: +852 3975 5710 / james.mckenzie@oliverkinross.com.
For all media and marketing enquiries please contact: +44 (0) 207 374 0250 / charlotte@oliverkinross.com.
