Birchbox searches, selects and sends the products of the world’s leading beauty brands to over 400,000 subscribers worldwide.
Aguilar Communication has just been commissioned to manage Birchbox’s communication in Spain.
From an idea conceived at the Harvard Business School, Birchbox was launched in the USA in 2012 by cofounders Hayley Barna and Katia Beauchamp. The company then went on to become the leader in discovery shopping, reinventing the purchase process by offering consumers a unique and personalized chance to discover, try, and purchase the best beauty products and cosmetics on the market, in addition to learning about the world’s top lifestyle brands.
On a monthly basis, Birchbox sends its 400,000 subscribers worldwide a magazine, which comes in a box, with exclusive tips from beauty experts on how to make the most of available products. Furthermore, subscribers can purchase the products that they have tried at the firm’s eShop, "stocked" with over 400 global brands such as Kiehl’s, Stila, Caudalie, Payot, L’Occitane, Twistband, and Lashem.
In 2012, Birchbox acquired Joliebox, thus gaining a foothold in the Spanish, French and British markets. With the acquisition of this international company, Birchbox has consolidated its position as a global leader as regards the discovery shopping concept.
The group continues to grow and offer new services, for instance with the creation of Birchbox Man.
The aim of Aguilar Communication, regarding this new addition to its client portfolio, is to advise Birchbox on its communication strategies and to manage its presence in Spanish media and events.
Aguilar Communication thus continues to remain true to its principle of working with companies from different industries, stimulating synergies between them and avoiding conflicting interests. Birchbox fits perfectly the profile of an agency focusing on the lifestyle industry.
