amiando, the event registration management and online ticketing software provider, has recently published its 3rd event and social network study.
Over the last few years, this study has become a must for event planners and a social network benchmark in the meeting and event industry. This can be clearly seen by the 10,000 downloads of previous studies.
It is important to note the new social network trends in the meeting and event industry, as well as the comparison of the 2013 results with those of 2012. In addition, the study includes valuable, easily implemented recommendations for the efficient use of social network, thus helping planners to increase the success of the digital marketing campaigns.
Several of the study’s key results are as follows:
1. Social networks continue to be an important marketing tool
Planners are increasingly more willing to promote their events via social networks. More than 80%of planners intend to increase their social network activity, the most popular channels still being Facebook, Twitter, XING y LinkedIn.
2. Planners have great confidence in social network marketing
This year, planners are even more confident in the power of social network marketing. Versus the 80% of planners that intended to step up social network marketing initiatives in 2012, this year more than 80% plan on implementing initiatives of this kind. La majority of planners that have used social networks in the past are satisfied with the results.
3. The most important objective is still event promotion
As in previous years, the most important objectives of social networking initiatives are promoting the event and branding. Nearly half of the respondents (40%) acknowledged having reached this objective, which represents 76% of all planners that had established this as one of their aims. This percentage is the same as last year.
