The 34th edition of the Motivation Show (formally IT&ME) will be held next week, from 26-28 September, at the Exhibit Hall of McCormick Place, Chicago. Last year’s edition of the event, regarded as the largest incentive and meetings travel show in the world, attracted 1,307 exhibitors.
A lucrative market
The IT&ME is a must for suppliers looking to target the lucrative US-based incentive travel market.
Last year, over 30,000 people involved in planning conferences, meetings, incentive programmes, and special events attended the show, 25% of whom were company presidents, owners or CEOs. Nearly a quarter of the buyers present managed annual budgets for incentives, meetings, business gifts and promotional products of over a million dollars.
Promotional product distributors and incentive houses
Among the many exhibitors at the 2005 edition, promotional product distributors, incentive houses, meeting planners, advertising, marketing and sales promotion agencies, and business and professional services had the strongest presence.
