All the keynote speakers at the seminar, organised by MAKYRE Comunicacion, will all be women from the business communication world, representing companies such as Endesa, Iberia Plus, Baume et Mercer, Tiempo BBDO, the Spanish Protocol Association and Event Planner Spain. The seminar, limited to morning sessions, will be held at CAC Malaga from 8-9 November. The registration period is now open at www.makyre.com.
There is a need to divulge the importance of communication in any business activity or process, since in many cases the task of communication professionals and event planners is not give the recognition it deserves.
This is why MAKYRE Comunicacion is organising the seminar, which is geared to communication and marketing directors, businessmen and women, communication agencies, etc., and which will address communication from different perspectives, with the accent on its importance and value, both often ignored.
Communication “Con dos tacones”
What is novel about this seminar is the fact that all the keynote speakers will be professional women, who will share the experience that they have gained in their respective posts.
Basically, the idea is to approach communication from the perspective of a group of women working in the field.
Programme:
Thursday, 8 November:
Speaker 1: Nieves Rodriguez, director of communication of Iberia Plus. “Customer loyalty through communication”.
Speaker 2: Celia Gonzalez, director of marketing and communication of Baume et Mercier. “Luxury: how to sell dreams from a sales point”.
Speaker 3: Sandra Berbee, director of Event Planner Spain. “Event organisation in Andalusia and the importance of Internet in communication”.
Friday, 9 November:
Speaker 1: Raquel Baena, Tiempo BBDO. “Women in communication”.
Speaker 2: Aurora Espiga, director general of communication of Endesa. “Company protocol: a communication tool”.
Speaker 3: Cristina de la Vega, president of the Spanish Protocol Association. “Protocol as a function management tool”.
The aim is create a friendly and pleasant atmosphere in which to exchange and discuss concerns and opinions. The roundtable will be moderated by Isabel Fayos.
Those who wish to register can find further information at www.makyre.com
ADDITIONAL PRESS INFORMATION:
Macarena Regueira
MAKYRE
macarena@makyre.com
+34 648 213 079
