There are lots of reasons why many married couples never had the wedding ceremony they wanted so now is the time for wedding suppliers to recognise this trending market and start targeting vow renewal couples with a huge dose of wedding positivity.
Why are couples considering a vow renewal ceremony?
- During the COVID pandemic, many couples were only offered the minimum legal requirement to contract their marriage without the opportunity of a wedding ceremony – now is the time to make their wedding dreams come true!
- Young couples may not have had much money when they first got married and could not afford the wedding they dreamed of – now they have the budget and want to renew their vows in style!
- And then there are couples who have been through challenges in their married life – health issues and separations are common reasons why partners are choosing to reaffirm their commitment to each other.
What do you call a second wedding ceremony?
Call it what you like, a second ceremony can be a wedding blessing, a commitment ceremony, an affirmation of vows, a vow renewal, it doesn’t matter.
What matters is that couples get their special day in the spotlight to affirm their vows in front of the people who love them most in this world. The people they want to celebrate their marriage with. The people they want to party with.
Stress free commitment ceremonies
Saying “I do” without the stress of having to include the legal declaration and contracting words is so much more romantic!
Most couples saying their vows to each other again, choose to write their own words of commitment.
Making personal promises out loud to the person they want to share their life with creates an intensely intimate moment at the centre of their ceremony that they will want to freeze-frame in their memory for the rest of their life.
Vow renewal ceremonies are a big thing!
As couples realise that having the wedding that they want is a very real possibility, so wedding suppliers should be collaborating to meet market demand.
Let’s join together as a wedding community to raise the profile of second wedding ceremonies; vow renewal couples deserve the absolute best that we can give them – and they can afford it!
Featured photo of a real vow renewal ceremony MichalCarbol.com
Author bio: Debbie Skyrme is "Celebrant Spain". Award winning bilingual destination wedding celebrant officiating elopements, vow renewals and wedding ceremonies in the Spanish sunshine.
