Following a year of strong growth, Pacific World, the integrated global DMC and event management organization, has announced some changes to its senior management structure and responsibility.
Mark Barber, current Finance Director, will have added responsibility as Regional Director Europe. Barber is recognized across the Pacific World teams for his tremendous impact on company’s performance, as well as for his leadership.
Barber will be leading the company’s teams and businesses in Spain, Monaco, France and the UK into a new phase of development.
Harsha Krishnan will take on sales and marketing functions, alongside his current role of Strategic Development Director for Pacific World. Krishnan has been a key player in the re-launch of Pacific World as a global MICE company since 2011 and is a natural leader to drive Pacific World’s next steps of growth. All Pacific World sales and marketing teams will work closely with Krishnan to optimize and further develop the company’s commercial and marketing strategy.
These changes come on top of a year in which Pacific World has experienced strong revenue growth from major source markets, particularly France (70%) and the UK (25%), thanks to a focused key account management strategy in both these markets.
