MSB Events has just opened a new branch in Zaragoza with the aim of offering its existing and potential clients throughout Aragon and neighbouring provinces a broader range of services. The location of its new offices at the Zaragoza Tradeshow Centre offers the company operational advantages and allows it to provide its clients with a more personal service.
With a two-figure growth forecast over the next two years, MSB Events envisages that the turnover of its new Zaragoza branch with be in the region of 500,000 euros, between 90-95% of which will be generated by its stand assembly service. The new office’s location at the Zaragoza Tradeshow Centre, where the company will be doing most of its business, is important for this reason.
Along these lines, the company’s expansion strategy is geared to locating branches at tradeshow centres throughout Spain, which is the case of the Madrid office, located at IFEMA, and more recently the Vigo branch, at IFEVI. In this way, MSB Events wants to guarantee maximum efficiency, better availability and, therefore, greater service quality. For example, the recently opened office at the Zaragoza Tradeshow Centre will allow the company to optimise its activity at tradeshows such as FIFA, Sicur, Smopyc, ExpoZaragoza or the Aragón Real Estate Show, where it will be showcasing its products.
Zaragoza Tradeshow Centre’s enormous potential
After Madrid and Barcelona, Zaragoza is one of the most important destinations for corporate events. The city’s tradeshow centre is one of the leading facilities of its kind in Spain, hosting top national and international events. For example, ExpoZaragoza has shown that the city has all the necessary facilities and services for hosting any type of event.
It is important to note that the Zaragoza Tradeshow Centre will be the only one in the country linked to the high-speed train network, with a station next to the centre. The fact that the centre will be one hour away by train from the country’s chief financial centre will boost enormously its growth potential over the next few years.
