On 3 November, Kuala Lumpur Convention Centre (KLCC) was announced as the winner of the very first ICCA Best PR Award at the ICCA Congress in Shanghai, China-P.R. by Martin Lewis, chairman of the Editorial Advisory Board of International Meetings Review, the sponsor of the award.
Martin Lewis commented: "The measurement methodology, combined with consistent creativity won the day for KLCC. Year on year KLCC have always been strong on the creative front, but their evaluation processes and measurement of ROI was hard-nosed and scientific, impressing all the judges across the board."
Peter Brokenshire, general manager at KLCC, upon receiving the award, stated: "The KLCC is honoured to receive the inaugural ICCA PR Award and we congratulate all finalists. This accolade is dedicated to the KLCC team and our support agency who in every way make up part of the story that culminates in this award, and we hope that by sharing our approach at the Media & PR session here at the congress, we can offer informative and valuable insights that can be helpful learning tips to our industry counterparts."
Congratulations also go out to the other four finalists of the 2013 ICCA Best PR Award: Amsterdam RAI, Glasgow City Marketing Bureau, Seoul Tourism Organisation and Wonderful Copenhagen Convention Bureau.
The finalists and the winner receive worldwide acknowledgement and profiling via ICCA and IMR, and have the opportunity give a short presentation on their PR strategy and campaigns in a dedicated Media and PR session at the ICCA Congress.
Further information about the award.
Kuala Lumpur Convention Centre wins inaugural ICCA Best PR Award
